Louis Vuitton, Paris

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LV Beyond Music Live music photography at Louis Vuitton LV Beyond Music event, Paris France - HUG Productions
Hamza on stage facing a sea of phone lights at LV Beyond Music, Paris. HUG Productions

Services

Music Photography

Client

Louis Vuitton

Location & Year

Paris, 2024

Louis Vuitton’s Beyond Music short film series brings fashion and live performance together, this time starring Hamza. The project followed his journey from atelier fittings and rehearsals to the performance at Accor Arena in Paris, where he debuted custom outfits designed by Pharrell Williams for the first time.

Our mission was to document the project from start to finish, capturing the full story behind the film. From the intimacy of the atelier fittings and the focus of rehearsals to the energy of the arena, every step was photographed with care and precision. The result is a series of images that follows the whole creative process, from the first fitting to the final performance.

Louis Vuitton Atelier Homme mannequin wearing a Damier denim jacket for Hamza
Hands placing an LV logo on a black leather jacket at the Louis Vuitton atelier
Close-up of hands adjusting a Louis Vuitton Damier denim jacket at the atelier
Hamza at his Louis Vuitton fitting, LV logo placed on the back of a leather jacket
Hamza trying on a Damier denim look designed by Pharrell Williams for Louis Vuitton
Hamza with a green Louis Vuitton Speedy bag on a Paris rooftop
Portrait of Hamza in the Louis Vuitton LVERS varsity jacket against a blue wall
Detail of the Louis Vuitton LVERS varsity jacket worn by Hamza
Hamza performing live at Accor Arena, Paris, in Louis Vuitton
Hamza on stage at Accor Arena in Louis Vuitton, Beyond Music performance
Hamza on stage at Accor Arena, Paris, wearing Louis Vuitton Damier denim by Pharrell Williams
Hamza performing live at Accor Arena in a Louis Vuitton Damier denim look