Massimo Dutti, London
To launch its new fragrance, Massimo Dutti 1985, the brand hosted an intimate evening at Casa Cruz in London’s Notting Hill. Actor Oli Green, the face of the campaign, hosted the night alongside a select group of guests from fashion, cinema, art and contemporary culture.
Profirst, who led the production and creative direction, brought HUG in to capture the evening on film. From the first arrivals to the screening of the campaign film, we documented every moment with care, creating a recap that reflects the fragrance’s timeless elegance.
